Dmitrii Pershin

Senior Product Designer

FOCUSFOCUS

Built a design system and introduced AI
for white-label product branding

I have worked in design for almost 20 years across six companies.

Since March 2022, I have been a Senior Product Designer at Premium Exchanger.

HARDSKILLSHARDSKILLS

Full-cycle product designWhite-label designMultibrand design systemsAI process architectureDesign process automationVibe codingFigma architectureFigma automationJSON to FigmaUI/UXAI prototypingAI image and video generationAI-assisted researchFintechCrypto

Full-cycle product design

White-label design

Multibrand design systems

AI process architecture

Design process automation

Vibe codingFigma architecture

Figma automationJSON to Figma

UI/UXAI prototyping

AI image and video generation

AI-assisted researchFintech

Crypto

SOFTSKILLSSOFTSKILLS

AutonomyContext immersionProduct initiativeAsking the right questionsProblem framingHolistic product visionOwnership of outcomesScaling mindsetDecision documentationStakeholder collaborationThinking: systems, strategic, entrepreneurial, iterative and process-orientedFast tool adoptionDesign reviewsVisual tasteTechnology curiosityExperimentation

AutonomyContext immersion

Product initiative

Asking the right questions

Problem framing

Holistic product vision

Ownership of outcomes

Scaling mindset

Decision documentation

Stakeholder collaboration

Thinking: systems, strategic, entrepreneurial, iterative and process-oriented

Fast tool adoption

Design reviewsVisual taste

Technology curiosity

Experimentation

AI WORKFLOWAIWORKFLOW

Built an AI farm for producing styles,
illustrations, backgrounds and icons

Client context

References

Wishes

Website

Brand book

Claude

Magnific

Claude

Figma

Designer

Frontend

Client context

References

Wishes

Website

Brand book

Claude

Magnific

Claude

Figma

Designer

Frontend

PROCESS & AIPROCESS& AI

I use AI as part of the design process
and as a way to build tools for work

A Figma plugin that turns 20 hours of manual work into 20 minutes

Apply variables, styles and effects from JSON files to layouts
Export a theme JSON from Figma to GitLab
Synchronise theme JSON between Figma and GitLab
Import a theme JSON from GitLab into Figma

Claude skills create 80% of a theme, so designers do not have to recolour default tokens

A step-by-step theme creation process
Generate theme JSON from an image, brief, existing layout or URL
Presets for corner radius, UI density, sizing and icon weight

The concept generator gives clients a fast preview, while designers get finished graphics and fewer revisions

It creates branded illustrations, interface styles and other design assets

THEME BUILDERSTHEMEBUILDERS

Built a theme constructor and design system
for a white-label product

×2

faster theme production

The theme builder is a design system made of 432 variables, 500 screens and 100 styles.

The builder was designed to rapidly create branded currency-exchange sites with recurring flows: currency selection, exchange request, verification, payment and profile.

The builder brands exchange journeys with unique illustrations, icons, fonts, colours, styles and effects.

×2

faster theme production